Emailing Customers and Customer Cards

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	The Benefits of Emailing Customers and Customer Cards Two often overlooked benefits of having a pos software are: The ability to send mass emails out to your customers Customer Cards. Both increase customer loyalty which means increased profits. The Benefits of Weekly Newsletters Sending out weekly newsletter to your customers is simple to do using Cash Register Express Professional. A weekly newsletter is a great marketing tool for almost any kind of business and it doesnt cost you anything. Its an easy way to keep your stores name in peoples mind and let customers know about deals and value that you offer. Customer Cards Customer Cards are a great way to increase customer loyalty. Your best customers are the customers you currently have and it is much easier to keep someone who feels familiar with your store to come again then to encourage someone new to keep returning to your store. A customer card will also speeds out checkout. Customers can purchase the cards in intervals of $5, $10, $25, or any dollar amount you choose. The cards cost you less then a dollar to purchase. And when its time to ring up a customers sale you just slide their card through and a receipt will be printed with their current balance. Bed, Bath, & Beyond uses this system very effectively. Call (866) 468-5767 for more information. A good pos software goes a long way. Return to the POS library.

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